SPONSORS & BRANDS
In addition to its role in enhancing user engagement, Team Tap’s platform provides a unique and tailored method for brands to gather data on user profiles and behaviour.
This data can be collected and converted into useful consumer intelligence, which is a major value proposition to clients, perhaps greater than the ‘social buzz’ proposition. It can also be used to tweak future consumer engagement experiences through Team Tap, refining and improving the service.
Brands are looking for opportunities to:
- Meaningfully engage with users;
- Disrupt normal marketing channels to create buzz; and
- Expand and retain their customer base.
Team Tap is highly flexible in its potential applications for marketing campaigns. Essentially, its adoption is limited only by the creativity of the campaign or promotion design. Team Tap uses can be tailored for specific events and to specific clients, so each new Team Experience is unique. At the same time, users will become familiar with the Team Tap app and method, and will be more likely to participate at each new event. The platform thus provides the capacity for brands to connect with their customer-base over a longer duration.
This data can be collected and converted into useful consumer intelligence, which is a major value proposition to clients, perhaps greater than the ‘social buzz’ proposition. It can also be used to tweak future consumer engagement experiences through Team Tap, refining and improving the service.
Brands are looking for opportunities to:
- Meaningfully engage with users;
- Disrupt normal marketing channels to create buzz; and
- Expand and retain their customer base.
Team Tap is highly flexible in its potential applications for marketing campaigns. Essentially, its adoption is limited only by the creativity of the campaign or promotion design. Team Tap uses can be tailored for specific events and to specific clients, so each new Team Experience is unique. At the same time, users will become familiar with the Team Tap app and method, and will be more likely to participate at each new event. The platform thus provides the capacity for brands to connect with their customer-base over a longer duration.
