ABOUT
Team Tap is a unique, event-based marketing tool and social game that dramatically reshapes and enhances user engagement by utilising proprietary technology that registers real time connections. The smart phone app can be utilised as part of any event, large or small, globally.
During an event, fans or customers become ‘players’ as they open the app and tap one another’s phones. The person who ‘taps’ the most people around them wins. Taps may lead to brand loyalty points, or can be used to raise money for charity. Active participation in a Team Tap event creates friendships and deepens loyalty to the team, event or sponsor.
In 2012 Team Tap was nominated as one of eight new digital start ups at the Login Conference (San Francisco 2012).
How
Team Tap has found that many large brands are struggling to engage with their users during marketing and promotional activities. Smart phone technology and social media offer partial solutions, but they are not effectively harnessed to provide brands with a complete package for consumer engagement and entertainment.
The platform offers our users a dramatically different and engaging experience. Team Tap motivates a much larger proportion of users through physical interaction – it creates a buzz within the user-base that entices all individuals to participate at no cost to themselves.
Team Tap is highly flexible in its potential applications for marketing campaigns. Essentially, its adoption is limited only by the creativity of the campaign or promotion design. Team Tap uses can be tailored for specific events and to specific clients, so each new Team Experience is unique. At the same time, users will become familiar with the Team Tap app and method, and will be more likely to participate at each new event. The platform thus provides the capacity for brands to connect with their customer-base over a longer duration.
What Team Tap offers
The platform offers our users a dramatically different and engaging experience. Team Tap motivates a much larger proportion of users through physical interaction – it creates a buzz within the user-base that entices all individuals to participate at no cost to themselves.
Conventional promotional activities using mobile phones at events have relied on the user texting when prompted, to show support, to enter a competition, or to make a donation from their phone. In each of these cases the user is paying for the experience. Usually, there are only short-term rewards with only a small percentage of users declared “winners”. The percentage of users is commensurately low, and the information gained during such activities is limited.
All of these factors suggest that the brand/advertising market is crying out for a game changer, a simple tool with low barriers to participation that enables users to engage meaningfully in supporting a team, helping a charity or expressing their brand loyalty.
Technology
Team Tap has been built for the Android and iOS operating systems for smart phone devices. An agile content management system (CMS) has been created - the client can decide on the game duration, sponsor amount, per tap donation amount, game dynamic and so on.
Our Team
Founder - Kylee Ingram. With a background in documentary, Kylee has spent the past two years developing interactive projects that have achieved outstanding international marketplace recognition. Kylee’s leadership in the interactive field has been recognised at XMedia Lab, SXSW and Cannes Content 360 (with 2 nominations). Kylee is exploring the intersection of interactive media and the real world, working on developing experiences that she hopes will lead to action and positive impact.
Developer - Audio and Pixels
Audio and Pixels Pty. Limited is a team of multidisciplinary specialists who aim to provide high quality digital services. We have worked with companies of all sizes including start-ups to well established corporate companies. We work with companies to conceptualise their ideas and develop them into a finished product.
During an event, fans or customers become ‘players’ as they open the app and tap one another’s phones. The person who ‘taps’ the most people around them wins. Taps may lead to brand loyalty points, or can be used to raise money for charity. Active participation in a Team Tap event creates friendships and deepens loyalty to the team, event or sponsor.
In 2012 Team Tap was nominated as one of eight new digital start ups at the Login Conference (San Francisco 2012).
How
Team Tap has found that many large brands are struggling to engage with their users during marketing and promotional activities. Smart phone technology and social media offer partial solutions, but they are not effectively harnessed to provide brands with a complete package for consumer engagement and entertainment.
The platform offers our users a dramatically different and engaging experience. Team Tap motivates a much larger proportion of users through physical interaction – it creates a buzz within the user-base that entices all individuals to participate at no cost to themselves.
Team Tap is highly flexible in its potential applications for marketing campaigns. Essentially, its adoption is limited only by the creativity of the campaign or promotion design. Team Tap uses can be tailored for specific events and to specific clients, so each new Team Experience is unique. At the same time, users will become familiar with the Team Tap app and method, and will be more likely to participate at each new event. The platform thus provides the capacity for brands to connect with their customer-base over a longer duration.
What Team Tap offers
The platform offers our users a dramatically different and engaging experience. Team Tap motivates a much larger proportion of users through physical interaction – it creates a buzz within the user-base that entices all individuals to participate at no cost to themselves.
Conventional promotional activities using mobile phones at events have relied on the user texting when prompted, to show support, to enter a competition, or to make a donation from their phone. In each of these cases the user is paying for the experience. Usually, there are only short-term rewards with only a small percentage of users declared “winners”. The percentage of users is commensurately low, and the information gained during such activities is limited.
All of these factors suggest that the brand/advertising market is crying out for a game changer, a simple tool with low barriers to participation that enables users to engage meaningfully in supporting a team, helping a charity or expressing their brand loyalty.
Technology
Team Tap has been built for the Android and iOS operating systems for smart phone devices. An agile content management system (CMS) has been created - the client can decide on the game duration, sponsor amount, per tap donation amount, game dynamic and so on.
Our Team
Founder - Kylee Ingram. With a background in documentary, Kylee has spent the past two years developing interactive projects that have achieved outstanding international marketplace recognition. Kylee’s leadership in the interactive field has been recognised at XMedia Lab, SXSW and Cannes Content 360 (with 2 nominations). Kylee is exploring the intersection of interactive media and the real world, working on developing experiences that she hopes will lead to action and positive impact.
Developer - Audio and Pixels
Audio and Pixels Pty. Limited is a team of multidisciplinary specialists who aim to provide high quality digital services. We have worked with companies of all sizes including start-ups to well established corporate companies. We work with companies to conceptualise their ideas and develop them into a finished product.
