Team Tap is the app you can play at any event, large or small, globally.
Download the free app on your Android or iOS Smartphone.
“We couldn’t be happier the fans were excited, the volunteers loved it and the superstars also got behind it. It was an easy and free thing for our fans to do. We found team tap provided an easy and innovative way to engage with our fan base, both within the arena and then later through social media.”
Rebekah Burgess-Smith, Manager International Communications, WWE
“We couldn’t be happier the fans were excited, the volunteers loved it and the superstars also got behind it. It was an easy and free thing for our fans to do. We found team tap provided an easy and innovative way to engage with our fan base, both within the arena and then later through social media.”
Rebekah Burgess-Smith, Manager International Communications, WWE
Team Tap was nominated in the Sports Technology awards as "Best Support Technology for Fans" London, April 2014
What is the Cost of Engagement?
Comparing the cost of social media engagement with Team Tap interactive fan engagement.
At Team Tap we take the time to look at the value proposition we can offer to you and your partners. Team Tap is a highly effective engagement solution that allows Fans to participate in half time entertainment, raise money for charity (at no cost for themselves) and meet their sporting hero’s. The solution itself is not only highly engaging but becomes a powerful and flexible marketing tool. During our recent event with the WWE and the Starlight Foundation. Over the course of the tour over 10,800 taps were recorded, in fact 6% of the fans in the stadium decided to play. The Super Fan with the most taps in each game were invited to meet their sporting hero’s, a very unique prize. The WWE donated 10 cents for every tap to the starlight foundation, creating a new enjoyable way to raise over $10,000. The benefits for the Fans and charities are pretty obvious and compelling, but what is in it for the Sports franchise? With a new consumer paradigm and limited in stadium advertising there was a 6% uptake where Fans downloaded, registered and played the game. All data to be added to your database. Compare this to a more tradition email marketing campaigns where success would be measured at a 2-3% uptake there is a notable difference. The three game tour also gained over 900,000 social media engagements, with the costs of running the game about a quarter of the social media costs required to achieve this. In this example WWE took the role of the sponsor, supporting a great cause. This is not always the case so there are also possibilities for sports franchises to resell as part of sponsorship deals. On the right is an infographics with our take-aways from our event with the WWE - the take out from Australia is that Team Tap has fantastic reach, provides a new ways to creating engagement with your fan base, whilst raising money for good causes. |
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WWE and THE STARLIGHT FOUNDATION TAP
WWE's SUPERSTARS and divas sign up
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